Search Engine Optimization and Site Promotion
Drive Traffic to your site and capitalize on it
Simply having a website is no guarantee that potential clients and customers will find it. While all site promotion begins with a well-designed, well-developed website containing compelling marketing-driven copy, that is merely the beginning. Successful sites are supported by online and offline marketing efforts geared to drive traffic, entice visitors to act, and generate qualified leads. These may include search engine optimization, pay-per-click (PPC) text ad placement, direct email marketing, link building, online social marketing (viral word-of-mouth), and traditional print media or advertising.
Search Engine Optimization
Site promotion services are the most commonly overlooked aspect of any website development project. Site promotion efforts are divided into two major categories: Search Engine Optimization (SEO) and Search Engine Marketing (SEM).
Search Engine Optimization focuses on your site's "organic" or "natural" search engine placement—that is, how well you site ranks for specific searches related to your business or organization. SEO includes, keyword research, page title and meta-tag development, link building, copywriting and copyediting for SEO, using SEO-friendly HTML coding practices, and search engine or directory submissions.
To help achieve top rankings for your site on major search engines, we will create and optimize important aspects of your site to improve your "organic" search engine positioning. We optimize your site's page titles, meta-tags, alt tags, coding standards and overall structure and review your written content to assure proper and frequent use of industry and vertical market keywords. If your site is new or recently launched, we will handle your initial submission to the major search engines to ensure the process of site promotion starts off on the right foot.
We also offer linkbuilding campaigns based on long-term link placement strategies geared to increase your site's ranking, search engine placement and enhance site traffic.
Our knowledge of online marketing strategy allows us to develop the best approach for your business, combining various efforts into one successful campaign.
- Search engine optimization (SEO)
- Local search engine optimization
- Strategic consulting / SEO campaign planning
- Keyword analysis
- Competitive analysis
- Content strategy
- Copywriting for search engine optimization
- Optimized content creation
- Search position tracking and reporting
- Inbound link building / backlink development
- Website audits
- Business directory listing development
- Social media marketing: Twitter, Facebook, LinkedIn, YouTube, , industry-specific and niche networks, forums and blogs.
- Social bookmarking: Stumbleupon, Diijo, Delicious, Reddit etc.