Search Engine Optimization and Site Promotion
Drive Traffic to your site and capitalize on it
Simply having a Website is no guarantee that potential clients and customers will find it. While all site promotion begins with a well-designed, well-developed Website containing compelling marketing-driven copy, that is merely the beginning. All successful sites are supported by online and offline marketing efforts geared to drive traffic, generate qualified leads, and entice visitors to act. These may include search engine optimization, pay-per-click text ad placement, direct email marketing, link building, online word-of-mouth, and traditional print media and advertising.
Search Engine Optimization
Site promotion services are the most commonly overlooked aspect of any Web site development project. Site promotion efforts are divided into "organic" Search Engine Optimization (SEO) services designed to improve your long-term search engine placement—such as, keyword research, meta-tag development, copywriting and copyediting for SEO, and initial search engine submission—and Search Engine Marketing (SEM) services such as paid placement of advertising on Google and Yahoo!
To help achieve top rankings for your site on major search engines, we will create and optimize important aspects of your site to improve your "organic" search engine positioning. We optimize your site's meta-tags, alt tags and title attributes and review your written content to assure proper and frequent use of industry keywords. If your site is new or recently launched, we will handle your initial submission to the major search engines and ensure the process of site promotion starts off on the right foot.
We also offer offsite linkbuilding campaigns based on long-term link placement strategies geared to increase your site's ranking, search engine placement and enhance site traffic.
Our knowledge of online marketing strategy allows us to develop the best approach for your business, combining various efforts into one successful campaign.
Services Listing
- Search engine optimization (SEO)
- Copywriting for search engine optimization
- Keyword analysis
- Competition analysis
- Optimized content creation
- Search position tracking
- External link building / backlinks
- Website traffic analysis
- Strategic consulting
