Search Engine Marketing and Site Promotion
Solutions for online marketing
Simply having a website is no guarantee that potential customers will find it. While all site promotion begins with a well-designed, well-developed website containing compelling marketing-driven copy, that is merely the beginning. All successful sites are supported by online and offline marketing efforts geared to drive traffic, generate qualified leads, and entice visitors to act. These may include search engine optimization, pay-per-click text ad placement, direct email marketing, link building, word of mouth, traditional advertising and traditional print media.
If you have a new website, or even an established one, you can benefit from a simple consultation. This FREE service is included in all website design, redesign and site promotion packages.
Pay-Per-Click Advertising
Pay-Per-Click search engine advertising is a great way to promote your business online and drive traffic to your site. Some key benefits of pay-per-click search engine campaigns are:
| Immediate Listing: |
You do not have to wait for months to obtain high quality text advertising in the major search engines. |
| Value/ROI: |
You only pay if a visitor clicks through to your site—if your ad appears in a search and is read by a search engine visitor, you pay nothing until they click and reach your site. |
| Highly Targeted: |
Expert selection of appropriate geographic and industry keywords assures that your ads only appear to the appropriate visitors. You can select to appear in highly targeted searches results. Ads can also be geographically targeted so you may enhance you local advertising and without paying for clicks from visitors that do not benefit your business. |
| Motivated Visitors: |
Search engine visitors are consistently among the most motivated visitors. This leads to more qualified leads for your business and great conversion rates. |
As part of managing your online pay-per-click campaign, I will:
- Research and select valuable keywords
- Analyze your competition
- Strategize the overall campaign effort
- Calculate cost of top positioning
- Write text ad copy
- Write contextual copy for landing pages
- Monitor, track and maintain ads and positioning
- Track and report monthly
