Search Engine Marketing and Site Promotion
Solutions for online marketing
So, you just launched a new site, or have an old one that is underperforming. You can greatly benefit from a wide variety of online marketing efforts specially geared to yield site traffic and convert your new visitors into customers. While all site promotion begins with a well-designed, well-built website and compelling messaging, that is merely the beginning. Successful sites are supported by online and offline marketing such as search engine optimization, pay-per-click text ad placement, email marketing, link building, online social marketing, and traditional media advertising.
If you have a new website, or even an established one, you can benefit from a simple consultation. This FREE service is included in all website design, redesign and site promotion packages.
Pay-Per-Click search engine advertising is a great way to promote your business online and drive traffic to your site. Some key benefits of pay-per-click search engine campaigns are:
||You do not have to wait for months to obtain high quality text advertising in the major search engines.
||You only pay if a visitor clicks through to your site—if your ad appears in a search and is read by a search engine visitor, you pay nothing until they click and reach your site.
||Expert selection of appropriate geographic and industry keywords assures that your ads only appear to the appropriate visitors. You can select to appear in highly targeted searches results. Ads can also be geographically targeted so you may enhance you local advertising and without paying for clicks from visitors that do not benefit your business.
||Search engine visitors are consistently among the most motivated visitors. This leads to more qualified leads for your business and great conversion rates.
As part of managing your online pay-per-click campaign, I will:
- Research and select valuable keywords
- Analyze your competition
- Strategize the overall campaign effort
- Calculate cost of top positioning
- Write text ad copy
- Write contextual copy for landing pages
- Monitor, track and maintain ads and positioning
- Track and report monthly